Some of us may think that a book cover does not influence the decisions of potential readers to buy it, but this belief is completely wrong. 18% of book buyers say the cover plays a significant role in their decision to buy the book, and 40% say they will wait until it has a better cover before buying it.
This may lead some buyers to avoid purchasing the book if its cover is poor. Have you now realized the importance of how to design an Eye-Catching book cover?
No one disputes the importance of designing a distinctive book cover that attracts the attention of potential readers, especially in light of the great competition among writers in our time.
The cover is an important and effective marketing tool that helps promote the book and thus increase sales. It is a visual presentation, which may reflect the book’s content in a way that arouses the reader’s curiosity, prompting him to form his initial impression and make a purchase decision.
When potential readers wander into book fairs or bookstores, both traditional and electronic, the first thing they see is book covers, which serve as the first communication tool between authors and readers.
If the book’s cover design is good, it creates a positive feeling for both the book and the author, motivating the reader to buy it. If the cover design is poor, it is likely to lose a lot of potential customers.
A good book cover design helps to create a cohesive and strong author brand, especially if they will write a series of books. If the writer succeeds in designing a unique and innovative book cover, he may gain fame by attracting the attention of the media and various libraries.
But this requires studying the target audience and understanding its characteristics well to design the appropriate catching cover for the success of the marketing plan that the writer sets for his books.
How to choose an Eye-Catching cover design idea?
You should know some basics before designing an eye-catching book cover to get an exceptional idea that achieves the desired goals. The cover must be clear and evoke the target audience’s emotions. The eye-catching cover can send information to potential readers very quickly because it relies on images and visual effects, which simplify the process of communication with the audience.
First: Understand the author’s needs
A good designer understands the author’s needs and requirements in designing an eye-catching cover. Get to know the author more closely if you’re dealing with them for the first time, and involve them in the design process.
Ask him if he has previous books or not, to see their covers, if any, and then discuss their designs and the best ones from his point of view with him. This helps you know what the author has in mind about the prospect’s design and contributes to choosing an idea for his new book.
Second: Understand the content of the book
It is necessary to understand the content before designing its cover so that you can create an outstanding design that matches that content. It doesn’t make sense that the book is about science fiction, and you’re designing a romantic cover.
So, it is necessary to know the quality of the content, whether it discusses a social phenomenon, a horror novel, a book about exercise, etc. It is also important to make the cover complementary, rather than analogous to, the book’s title.
Third: Knowing where the book is sold
Where will the book be sold? One of the most important questions to know before starting the cover creation process because where it is sold strongly affects the design. So it is important to ask the author if they will publish their book online or print it.
Currently, many authors are heading towards the digital market by creating and promoting e-books through Amazon, for example, and this requires the design of a cover with specific dimensions, the title of the book stands out in a clear and attractive font, especially as it will appear in a miniature. The cover of the print edition focuses more on the visual.
Fourth: Study the elements of the cover
Understanding cover elements is one of the cover design essentials to consider in creating a professional design.
These elements consist of 3 parts:
Front Cover: The first part of the cover includes the visual design, whether a picture or graphics, and important information such as the title of the book, the author’s name, the publisher, and the sub-title, if any. The front cover is intended to sell the book after arousing the target audience’s curiosity.
Back Cover: The back of the cover may include an introductory paragraph of the book or marketing phrases and an introduction to the author.
Cover stub: There is no objection to writing the book’s name again and the author’s name and year of publication.
How To Design An Eye-Catching Book Cover?
The Cover creates Steps
Once the designer is familiar with the previous information, he begins designing the cover. Here he considers the balance in design elements such as text, images, colors, fonts, and symbols, with the need to give an artistic touch by integrating these elements in a harmonious palette.
Here are the main steps of designing a professional cover:
Step One: Look for Inspiration and Unique Ideas
First of all, you should study the target market and see the titles of the bestsellers in the field in which you intend to design the new cover. This step helps you form a comprehensive view of other covers design.
It’s OK to research the Internet or head to bookstores to generate powerful covers ideas, and take a few quick notes about the covers you’ve seen and the items you expect to be included in the cover.
Online platforms like Amazon and Pinterest can help you with your research in your first stop in the cover creation process. Browse these sites with great passion and check the book covers and notice their different elements such as images, colors, fonts, etc. Study book covers that have attracted your target market. Learn about their strengths and make the most of them as possible.
Second Step: Choose the design software
Once you are done with the inspiration step and have a unique idea for your book cover design, you can start choosing the right design software for your needs.
Here are some graphic design tools and software that it can use to design a professional cover:
Adobe InDesign: One of the most widely used covers styling software is characterized by its ability to layout and design multiple pages with high quality, whether the book is printed or electronic.
Adobe Photoshop: One of the most popular programs for graphic design, image, and art creation, and helps a lot in designing eye-catching covers.
QuarkXPress: A suitable layout tool for designing book pages, including the cover, with the appropriate efficiency and quality. It is ideal for creating complex pages seamlessly.
Adobe Illustrator: Design an eye-catching cover creatively with this amazing tool, which is used by millions around the world to design books, logos, artboards, infographics, etc.
Third Step: Determine the dimensions of the cover
One of the basics of designing a professional cover is determining the cover’s dimensions before beginning the design process. In this step, it must consider the requirements of the target market.
For example, if it’s an e-book and will be published on Amazon, the platform suggests a typical size of 2560 x 1600 pixels. It gives you the flexibility to choose the appropriate size, but the best cover size is at least 1000 pixels in JPEG or TIFF format. If published by Apple Books, it must be at least 1400 pixels wide.
Of course, the dimensions of a printed book cover have different and more complex requirements than e-books, as determining the ideal dimensions of a book depends on its size, number of pages, and the thickness of the paper used to print it. Add to all that the type of book content. Is it fiction, nonfiction, children’s book, or a more specialized academic book?
Step Four: Select the Visual Elements Carefully
Often a designer needs visuals to support a cover idea, but where do they get them? You can use many free images without violating copyright through many sites that provide this service, such as the platform Pixabay, the stock photo provider Pexels, and Flickr. Images should be chosen that are simple, clear, unique, and elicit an emotional response in potential viewers.
Focus your efforts on formatting the text on the cover and matching it to the image you’ve chosen. Also, select the appropriate font size and style. There’s nothing wrong with the attractive variety of font styles.
You might write down the book’s name in a large size and style while making the author’s name smaller and in a different style, but avoid using inconsistent fonts that can make the styling look poor and off-putting.
Please do not ignore the accuracy in choosing the colors because they strongly affect the human psyche, and it is one of the factors that may motivate potential viewers to buy the book. It is important to choose the colors that create the mood and message the book seeks to communicate to the target audience.
This requires an understanding of psychology and color theory for the design to achieve its appropriate emotional impact. In short, all these elements should be combined as if you are designing a logo for a brand.
Step Five: Evaluate the cover design
Whether you find yourself torn between two different cover designs or just designing one, it’s important to test the design you’ve finished. You can receive comments and feedback from your target audience or your colleagues and family members about the design.
You can also share with the author and get his opinion about the design. Take these reviews seriously and don’t ignore them, and use them to improve your design. You often finish the final styling of the cover after you’ve improved it by making a few small changes that will double the book’s sales in the future.
8 Tips for Designing a Unique Book Cover
Whether you are a cover designer or an author who wants to create your book cover design yourself, you need some tips and guidelines to make your cover more creative and unique.
1. It is necessary to choose an image that expresses the book’s essence, as it is one of the most important elements of the cover that will attract potential viewers. So, it should be so eye-catching that readers pick up the book from the shelves as soon as they see it.
Make sure it’s a professional image that can communicate your message to the target audience and gives viewers a quick glimpse of what’s going on in the book.
2. Look at the cover with the eye of the reader and check whether it can read the cover texts after choosing the font styles or if reading is challenging. The font should be appropriate for the type of book. Some fonts are in tune with romance stories, and others create a sense of adventure and drama.
3. Attention to the back cover is as important as the front cover. It is supposed to increase the degree of interest of potential viewers in the book and create a feeling they have to buy it. Therefore, it must include new details and a strong description of the book to achieve this goal.
4. Don’t forget to put a brief and accurate biography of the writer on the back cover. The author can be defined in short sentences that reflect his personality. It is OK to add the most recent work you have completed and include a means of communication with potential readers such as e-mail.
5. Use the cover space of the book very carefully because it is small. Also, make sure that the textual information and visual images are comfortable on the eyes and are located in enough space that is easy to understand and comprehend. Make sure to adjust the fluidity of these elements and whether or not empty spaces make the cover more beautiful and clear.
6. If the author has a series of books, it is better to style a cover with a specific style homogeneous with the covers of previous books. For an author to establish a distinct identity, there must be a clear direction and a prominent tone for the target market.
7. The book’s title is an integral part of its cover, as it must choose a brief, clear and accurate title that reflects the vision and topic of the book and be designed creatively to have an effective role in influencing the readers of potential readers to purchase.
8. Cover stub is critical, as all too often, libraries place the cover stub against potential viewers rather than the front cover. Therefore, it should not be ignored and creatively designed to perform the primary function of attracting customers.